Work / 04 / Clinic brand / Digital direction
Advanced Rejuvenation
A bright, considered digital expression for a skin clinic in Bondi Junction.
Skin and laser clinic
Bondi Junction, Sydney
50+ pages, CMS, content system
Production-ready build
Clinical confidence can still feel personal.
The direction
Look like yourself, just fresher.
The clinic's philosophy is a little tweak over a dramatic transformation, so the site holds the same line. Calm treatment imagery, unhurried type, and copy rewritten from industry language into the words a person would use across a table.
The scale
Fifty pages that know their reader.
Nine treatment pages, a journal, memberships, and a set of local pages, each written for the suburb it serves. Structured data describes the clinic to search engines as precisely as the pages describe it to people.
The system
A site the clinic can edit.
Content runs through a git-backed CMS, so the practitioner updates treatments, prices, and posts without touching code and without waiting on anyone. The design system holds its shape no matter who edits.
The craft
Working tools, built in.
Interactive treatment aids were built for the pages that needed them: a facial zone map, a wavelength visualiser, a results timeline, and comparison sliders. Each one explains something a paragraph could not.
The discipline
Photography, triaged.
The clinic's photo library was audited image by image. What worked was kept, what read wrong was rejected, and the gaps were named in writing. Nothing on the site pretends to be something it is not.
The frames
