Work / 03 / Brand launch / Website
Munster Core Drilling
Specialist concrete work made specific and credible across Kerry and Munster.
Construction services
County Kerry, Ireland
Brand launch, six-page site
Complete build
Precision is the visual language.
The blank page
A business with no footprint.
No website, no listings, no photos online. The drilling arm of a Kerry construction company existed everywhere except the internet. This was a brand launch from zero, and the only fixed points were the trade, the county, and the standard of the work.
The language
Concrete over adjective.
The copy is anchored to capability: core diameters, service regions, and what each machine is for. The house style bans the marketing triad in favour of twos and fours. A builder reads a job before quoting it; the site reads the same way.
The proof
The client's own dust.
Eighteen of the operator's job-site photos were cleaned up and made the spine of the site: wall saws, cored holes, machines in use. No stock handshakes, no hard hats from a photo library. The work stays in frame.
The build
Deep on service, light on ceremony.
A page for each service, from diamond drilling to road sawing, each with its own structured data for search. A WebGL hero runs on machines that can carry it and steps aside for a designed still everywhere else.
The palette
Forest green and cutting lime.
A palette taken from the machinery, set in engineered type. It reads like equipment: specific and maintained.
The frames
